Digital Market News
(James Martin/CNET) Sorry to Samsung, Verizon, T-Mobile and everyone else in the mobile industry trying to make 5G a thing — the next-generation wireless technology still needs a cheerleader able to break it through to the mainstream. Fortunately, Apple is right around the corner with its highly anticipated iPhone 12.
If this were any other year, 5G would already be a much bigger deal. After a mixed start in 2019, coverage has gotten better, the number of devices — including last month’s Galaxy Note 20 — has grown and the pesky network compatibility issues have largely been solved. Apple’s next flagship iPhone, widely expected to support 5G, would serve as the capper to a year of 5G excitement.
Of course, it’s far from a normal year. The coronavirus pandemic has kept millions in their homes, which negates the need for high-speed wireless access on the go. Millions of jobs lost and an uncertain economy mean premium-priced 5G devices are more out of reach than they should be.
Enter Apple and its uncanny ability to whip consumers into a frenzy over the latest technology that competitors have already embraced (think wireless charging in the iPhone 8). The company is expected to hold its annual iPhone launch event in the coming weeks. In these dire times, something like an Apple event offers a rare bright spot.
5G, meanwhile, could use a shot in the arm and Apple’s ability to generate tons of excitement. Getting more consumers on those new networks means these carriers have more experience dealing with higher demand, letting them work out the kinks and ultimately provide smoother, faster service. More people using 5G phones also drives the industry to come out with follow-up devices that are slimmer, more power efficient and less expensive — just as it did with 4G. Read more from Digital Market News.
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