Bhavin Bhagalia from London has just bought his first electric car.
“I didn’t just want something that could get me from A to B, I wanted the entire travelling experience to be better,” he says.
Written content by Sooraj Shah via BBC
With that in mind he bought a Tesla Model 3. As well as its performance, Mr Bhagalia was attracted by its in-car entertainment.
“You can play music straight from your Spotify account and when we have been charging the car on our journeys we have been watching Netflix and YouTube through the apps which come with the vehicle,” he says.
All these apps are available on the main screen in the Tesla. However, it is only possible to use the music app Spotify while the car is moving.
Others, like YouTube, Netflix, Hulu and games won’t work unless the car is parked. Ultimately, when cars become autonomous, drivers may be able to use these apps while the car is moving, but that is a long way off.
Apps for cars have existed for many years, but now customers like Mr Bhagalia have high expectations about what carmakers can provide.
“The big car manufacturers are playing catch-up with software. They’ve all been caught napping to some extent as it was clear what had been going on in the mobile phone space and the level of expectation from users in-car,” says Jamie Broome, head of automotive business at Imagination Technologies, a company that provides the technology building blocks in millions of cars.
“It is going to take a pretty big leap and no-one has done that yet. Who is going to come along and bring it together in a way that we saw Apple do with the mobile phone?” Read more from BBC.
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