This fall winter season, men’s functional outerwear has become synonymous with the term mad-cool. The diverse luxury offerings come equipped with modified advancements in technology. In fact, highly efficient outwear is now styled with embossed monograms and logo patches display iconic and instantly recognizable looks for the modern era.
Written content by Joseph DeAcetis via Forbes
This year, the fashion world has faced challenges, confronted hardships and learned from mistakes. Not only were profit margins low, but the budgets were so tight that there was no allowance for luxury brands to create without borders. Like most market segmentations, the luxury apparel business has been in a bit of a slump on various platforms.
This fall winter season, men’s functional outerwear has become synonymous with the term mad-cool. The diverse luxury offerings come equipped with modified advancements in technology. In fact, highly efficient outwear is now styled with embossed monograms and logo patches display iconic and instantly recognizable looks for the modern era.
Sustainability is more prominent than ever this season with Ermenegildo Zegna, for example, using pre-existing and post-consumer fibers that are reworked for a new life and a versatile spirit fit for mens outwear needs. American men are proud and resilient-ready and equipped for change. There is an exaggerated visual exchange between past and present. As Berluti’s artistic director says “The conclusion is eccentric: an electric reaction rooted in our moment in time when dress codes liquify and expressions amplify” — Kris Van Asche
After surviving the financial hits and the silent quarantine, there is no looking back. More to the point, the new decade ushered in an abundance of forward-thinking business ventures. As you look at the end of the year you can’t help but understand that menswear is an entirely new market segmentation. And as Franklin D. Roosevelt said in his 1933 inaugural address — “There is Nothing to fear but fear itself”
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