The 18-piece line is available to purchase right now.
Prince Charles isn’t often considered the most stylish member of the royal family, but this week, he’s making the case for himself. The Prince of Wales is getting into the fashion business, collaborating with Yoox Net-a-Porter on a sustainable new clothing collection.
WRITTEN CONTENT BY CAROLINE HALLEMANN FOR TOWN & COUNTRY
The partnership between Prince Charles’s education and community-focused charity The Prince’s Foundation and the online luxury retailer is known as The Modern Artisan project, and it featured students and recent graduates from Italy and the UK working together to produce an 18-item capsule collection. Pieces range from a cashmere bomber jacket to a pleated silk midi dress, all inspired by the work of Leonardo da Vinci and informed by Yoox Net-a-Porter’s customer data from the past five years.
Artisans from Italy—young people from the Politecnico di Milano—designed the looks, while the British artisans were trained in small-batch production skills, and went on to craft the majority of the collection by hand at the Textile Training Centre on the Dumfries House estate in Scotland, using high-quality natural materials.
“The project was born from HRH The Prince of Wales’s and my shared passion for educating and investing in the next generation of talent. Our partnership unites the ancient profession of the artisan—one of the world’s oldest—with cutting edge technology, creating truly modern artisans ready for our changing world,” Federico Marchetti, the Chairman and CEO of Yoox Net-a-Porter group, told Town & Country via email.
MIKE WILKINSON
“It’s a real pleasure to collaborate with HRH The Prince of Wales on this long-term project, as he has been a champion of sustainability for over 50 years. He was already talking about the effects of plastic in 1969, the year I was born! He also has a great interest in our world of fashion, craftsmanship and innovation so throughout the project we found much common ground, from the moment we first met during his visit to our newly opened Yoox Net-a-porter Tech Hub in London, to my proposal for a partnership on this project and the rewarding Modern Artisan journey we’ve all been on since.” Read more from Town & Country.
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