NFL Veteran Brandon Marshall Builds House of Athlete on $10 Million Personal Investment.
House of Athlete, a modern gym concept for professional and everyday athletes alike.
The following written content by Emily Caron
Six-time Pro Bowler Brandon Marshall has been a team player for his entire NFL career—but now he’s crafting his own roster, and funding the business they’re building with a personal $10 million investment. The team he’s assembled has helped him launch House of Athlete, a modern gym concept for professional and everyday athletes alike.
The ambitious three-pronged business model—comprised of fitness and training facilities, supplements and apparel—focuses on holistic wellness, from the physical to the mental, in the same way Marshall said a professional sports team does. He opened his first “house” this quarter in Weston, Fla., and launched HOA’s initial supplement and apparel lines.
As Marshall described it, he and his wife, Michi, have “bootstrapped this entire company.” While the approach will ideally eventually create a trio of independent revenue streams, right now it means three businesses to bootstrap during a particularly tricky year for the $4.5 trillion health and wellness industry—which has seen a number of similar businesses file for bankruptcy.
Marshall remains confident in HOA because of its integrated and “all-encompassing” nature, a quality he thinks the pandemic has made even more of a priority for people around the world.
“This industry is trendy,” Marshall told Sportico. “People are trying to figure out ways to scale treadmill classes and cycling classes, but no one has ever scaled athletic performance, giving the general population the lifestyle of the pro athlete—the healthiest people on the planet. How they train, what they eat, the apparel they wear.”
Marshall noted that pro sports teams integrate medical personnel, trainers, massage therapists, chiropractors, mental health specialists and nutritionists, and said HOA is “putting that all into one concept” available to everyone. Read more from Yahoo! Sports
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Here’s a look at some of NFL’s Brandon Marshall football highlights:
