Art/fashion press-
“MoMA (“Museum of Modern Art”) and Swatch, the Swiss-made watch brand, to collaborate to launch special-edition watches“.
The following written content via MOMA “The Museum of Modern Art”
The Museum of Modern Art announces the launch of special-edition designs by Swatch, the Swiss-made watch brand, as part of their Museum Journey series. The watches will be available at global MoMA Design Stores, store.moma.org, Swatch stores worldwide, and swatch.com starting on March 4, 2021.
The assortment features six unique creations inspired by artworks in MoMA’s collection, including The Starry Night (1889), by Vincent van Gogh; Hope, II (1907–08), by Gustav Klimt; The Dream (1910), by Henri Rousseau; Composition in Oval with Color Planes 1 (1914), by Piet Mondrian; The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966), by Tadanori Yokoo; and New York (1968), by Tadanori Yokoo. These watches can be purchased individually or as a collector’s edition. Swatch and MoMA developed a special box for the collector’s edition, inspired by the Blade Stair, a prominent architectural feature of the Museum.
Swatch has also collaborated with artist Beatriz Milhazes to include three of her works from MoMA’s collection—Succulent Eggplants (1996), The Mirror (O Espelho) (2000), and Meu Bem (2008)—on the Swatch X You platform. Read more from MOMA.
Subscribe here
