Gucci Goes Hollywood!
Designer Alessandro Michele—alongside Tyler, the Creator, Gwyneth Paltrow, and Serena Williams—hit Hollywood Boulevard.
The following written content via Cam Wolf
In one corner of Gucci’s afterparty for its Spring 22 runway show, Tyler, the Creator kneeled to the linoleum dancefloor and dropped his Gucci suitcase to the ground. At the bar stood Diane Keaton, wearing a coat from the Gucci-Balenciaga “hacking” and her signature Not-a-Regular-Mom hat. Olivia Wilde held court in the middle of the outdoor venue, not far off from Serena Williams. Elsewhere, Awkwafina and Natasha Lyonne snuck cigarettes. Everywhere you looked, you’d see another good explanation for Gucci designer Alessandro Michele planting his brand’s massive runway show in the center of Hollywood.
While Paris, Milan, and New York get all the credit for being the Fashion Capitals of the World, the currents of power in contemporary fashion run through Hollywood. We ogle celebrity style, whether they’re walking the red carpet or trying to evade the paparazzi hounding the Nobu parking lot. And fashion is increasingly the grist for our entertainment: American designer Halston was the subject of a Netflix show of the same name, Ryan Murphy took on The Assassination of Gianni Versace, and on the drive over to the show’s venue, I saw multiple billboards advertising the Lady Gaga and Adam Driver vehicle House of Gucci.
In that way, it was hard to tell where Gucci’s show began and ended. Where it began was easy enough to figure out: I put my butt in one of the director’s-chair style seats lined up along Hollywood Boulevard and waited for models to strut, glide, and saunter over Walk of Fame-turned-catwalk in front of me. (I sat in front of Daniel Radcliffe and Gig Young’s stars.) But the way that fashion operates now, where celebrities can make or break looks and fashion shows are as much pop culture phenomena as they are industry events, Gucci’s Hollywood fashion show was more like a complete production—from arrival to after party—with each bit bleeding into the others. Read more from GQ.
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