We seem to embrace fall earlier every year.
“The week after Labor Day has historically represented the unofficial start of fall…..”
The following written content by Leah Asmelash
The week after Labor Day has historically represented the unofficial start of fall, and though most leaves have retained their green color, the season of pumpkin spice is already in full effect.
On August 24 — a full month before the official start of fall — Starbucks posted a tweet that sent half of the internet into a frenzy, while the other half shook their heads in despair: “Pumpkin has entered the chat.”
It was a de facto announcement about the return of the coffee chain’s cult favorite Pumpkin Spice Latte, a drink some look forward to all year. A week earlier, competitor Dunkin’ posted about the return of their own pumpkin coffee confection.
Every year, it feels like pumpkin spice mania comes earlier and earlier. Though some of these products may be blatant marketing ploys, some segments of society seem to welcome it back with open arms every time. From coffee to candles to deodorant, pumpkin spice is ubiquitous — a signal that fall is upon us once more. Even if it’s still 90 degrees outside and there’s nary a golden leaf in sight, it’s suddenly time for fires, apple picking and cozy sweaters. Fall begins when we say it does!
But why do so many crave the return of this season so much? What are we really reaching for when we cling to the edge of fall’s garment, hoping it will envelope us sooner than it has before?
Part of it is nostalgia. Part of it is the warmth the season brings. But it could also just be the events of the past 18 months that are causing many of us to feel ready for fall early.
With fall, comes nostalgia
Some of the joyous anticipation of fall is just that: anticipation. When our mouths drool while imagining warm mugs of apple cider and pumpkin bread, it’s the anticipation that gets us excited, rather than the actual reward,one psychologist says.”
So come August, we’re like fall is kind of around the corner, we’re anticipating all the good things that are coming,” said Richard Lopez, professor of psychology at Bard College. Read more from Cable News.
