Medellin, Columbia- At the height of the coronavirus pandemic, Colombia’s second city looks toward a brighter—and more sustainable—future.
Written content by Sebastian Mosak via Conde Nast Traveler
Presented by ProColombia
Thirty years ago, Medellín only made international headlines in reference to drug-related violence. But throughout the past decade, Colombia’s second city has earned a streak of positive stories and superlatives. It has been called the Silicon Valley of South America, the most innovative city in the world, and the world’s smartest city. As it looks to a post-pandemic future, it is hoping for yet another accolade: South America’s first “eco-city.”
To do this, the city is working on a bold plan that involves cutting carbon emissions, expanding green transportation options, and creating a more harmonious balance with the surrounding ecosystems. The timing isn’t coincidental: Medellín hopes an infrastructure push can also kickstart an economy devastated by the coronavirus pandemic. Despite early praise for Colombia’s management of the pandemic, case numbers have gone up since the summer; Colombia currently sits in the top 10 countries by confirmed cases, according to the WHO.
The city’s mayor, Daniel Quintero, a 40-year-old former software developer, hopes this eco-focused initiative will set Medellín on a path to recovery—but those on the ground, like tour operators, are imagining a wider path to sustainability that focuses on community growth.
If tourism is relatively new in Colombia, it is in its infancy in Medellín. Still, in the past decade, as visitors to Colombia have set their sites beyond Cartagena, Medellín has seen an uptick in visitors. More recently, those visitors are attracted by not just the growing number of bars and restaurants in the affluent El Poblado neighborhood, but also by the communities on the city’s outskirts, once ravaged by drug violence. The narrative of transformation is one of the stories tourists want to hear. And the newness of tourism in Medellín means the opportunities for continuing change are great.
“Medellín has a history of reinventing itself, of having deep resilience,” Mayor Quintero told the Thomson Reuters Foundation in June. Read more from Conde Nast Traveler.
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