Jacob & Co. Unveils $600,000 Alec Monopoly Collaboration Watch–
“Jacob & Co. announced a partnership with graffiti artist Alec Monopoly“
The following written content by Roberta Naas
Recently, Jacob & Co. announced a partnership with graffiti artist Alec Monopoly. Monopoly previously had a partnership with TAG Heuer, so he is no stranger to the watch world. This first collaborative effort with Jacob & Co. is the fruit of great co-mingling, with the result being a highly colorful art piece based on Jacob & Co.’s famed Astronomia three-dimensional watches. The Astronomia Alec Monopoly watch, with four-arm vertical movement and complications, features tiny characters found in Monopoly’s work.
Crafted in 18-karat rose gold, the watch boasts a sapphire crystal and fours sapphire case sides for easy viewing of the movement and the animation inside. Against a sleek backdrop base that emulates a black night sky with stars, the signature Jacob & Co. Astronomia revolving double-axis tourbillon — opposite the revolving watch dial placed on a patented differential gear system — is perpendicular to the arm that boasts the three-dimensional hand-lacquered magnesium Earth globe on one side and a Jacob & Co. proprietary faceted Jacob Cut one-carat diamond with 288 facets on the opposite side. The diamond makes one rotation per minute. The highly complex JCAM10 caliber boasts 365 parts and offers 60 hours of power reserve.
These rotating complications, though, take a backseat in this watch to Alec Monopoly’s art, which comes into play in the form of whimsical three-dimensional characters and bold colors. To begin with, the hands on the watch dial are bright lime green, a signature Alex Monopoly color. Other colors range from hot pink to bright red, and more.
The watch boasts four mini sculptures. One is based on “The Monopoly Man” and is a top-hatted figure holding dollar bills out from hand to hand like a Money Wings figurine. Opposite him I another top-hatted man with white mustache holding what appears to be a dollar-sign melting pink ice cream cone in his hand. The other two figures are Monopoly’s interpretation of Scrooge McDuck holding a bright green money bag with gold coins laying at his feet, and a dollar sign with diamonds and dollar bills painted on it, along with the Jacob & Co. logo. Read more from Forbes.
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